End-of-season sales come at the end of the regular retail season. Everyone knows that. But... what comes after that?
There is usually a moment of madness in which leftover stocks are dealt with... with incredible discounts. In some places it is known as "getting rid of stocks".
It is all about making some room in the store and in the warehouse for the new season collections. For the Rubí retailers association we designed an image thought out for outdoor media, posters and flyers that went directly to the point, without further ado... because in the city everybody already knows what we are talking about and, in many cases, they are eagerly awaiting it.
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