Where I live is where I shop
It is said that a prophet is without honor in his own land, but we think that may not always be the case. For our advertising campaign to promote local shopping in the city of Rubí (Barcelona), we asked eight well-known, respected locals to take part. They were chosen because of their high involvement in the social and cultural life of the city.
They were filmed in short video clips talking about why they like shopping locally, reminiscing about their fond memories of long-established stores, what they like about new stores, and how to find what they need without leaving Rubi.