Caganers in Rubí
After the success of the M’agrada Rubí (I like Rubi!) summer campaign, and having seen the level of penetration and popularity of the campaign achieved in just three months, we met with the client to strategically plan the transformation of the campaign into a marketing brand in order to maximize this potential. It was decided that going forward we would use the M'agrada Rubí! slogan for all campaign advertising to promote the city’s commerce.
Christmas is of course a key period in the retail sector so we started working on adapting the original campaign to give it a Christmas twist in a logical and natural way: For Christmas I also like Rubí (or maybe even more!). In this way, the graphic design follows the initial concept but with indisputable and easily recognisable Christmassy elements.