Rubí against COVID-19
Rubí City Council is promoting a prevention campaign against COVID-19, through digital and external channels, with the aim of remembering the different measures to be followed in the population. It is presented in the form of a typographic campaign of headlines. The approach is simple and straightforward. The headlines boot with a friendly, fresh and spontaneous tone, designed to make you smile, and close with one of the recommendations. To end with a positive tone, the informative bodycopies linked to each of the measures are drafted from the formula of gratitude. The campaign claim "Rubí against COVID-19" culminates with an encouraging end point.