The city where
things are happening
People are no longer interested in e-newsletters. We have too many in our e-mail inbox and most of us haven’t even asked to receive them. So, how could we add value to the official Viladecans city newsletter?
It didn't take much research to realize that interesting things happen in Viladecans all the time. Real and specific things. And the newsletter is the best way to find out!
To start a campaign, we selected several events and activities that were taking place in the city and used them as teasers: summer workshops, a popular bike ride, yoga lessons... If the public saw something that interested them, they would go and sign up to find similar ones. We wanted them to think: "The next time, I don't want to miss it!"