It's happening in Viladecans!
People, in general, think that there are too many newsletters in their email inbox and that most are not interesting. How could we give value to the Viladecans newsletter?
We did not want to capture users in exchange for a prize. The incentive should be the newsletter itself. The aim was to convey that interesting things happen in Viladecans, concrete and real things, and that the newsletter was an ally to find out.