Communicating Christmas becomes a challenge year after year. Everyone ends up talking about Santa, the Three Wise Men, the Christmas Log... Always the same.
So, when our hometown’s shopkeepers asked us to do their Christmas campaign, we decided to stop talking about the usual characters, and let them speak in the first person. Thus, making them the real protagonists.
It all started in 2014, with a spot, halfway between a testimonial and a documentary, in which Santa showed his face to explain that he did not actually bring gifts for all the children from Lapland, but ordered them from the Rubí shops.
A year later, we decided to give voice to the Catalan Christmas Log, a smiling log with peculiar tastes, who was preparing, as every year, for a very tough yet essential job.
The Royal Envoy (for the Three Wise Men or Kings as they are known around here and in the Spanish-speaking world), the little shepherd boys from Bethlehem... and even King Gaspar himself. Year after year, someone has been taking the stand to give their testimony in the Rubí Christmas advertising campaigns, advising the little ones on how to prepare their letter to the Three Wise Men, etc... Lest no one is left without a gift!
And, as it could be expected, on each occasion we have counted with the invaluable collaboration of Rubí's own shopkeepers as collaborators, always committed, always on the commercial frontline.
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