Communicating Christmas becomes a challenge year after year. Everyone ends up talking about Santa, the Three Wise Men, the Catalan Log… it’s always the same.
So, when our hometown’s shopkeepers asked us to do their Christmas campaign, we decided to stop talking about the usual characters, and let them speak in the first person, thereby making them the real protagonists.
It all started in 2014, with an ad spot, halfway between a testimonial and a documentary, in which Santa explained that he did not actually bring gifts from Lapland for all the children, but ordered them from the Rubí shops.
A year later, we decided to give voice to the Catalan Christmas Log, a smiling log with peculiar tastes, who was preparing, as every year, for a very tough yet essential job.
Year after year, somebody (the Royal page who collects the letters for the Three Wise Men, the little shepherd boys from Bethlehem and even King Gaspar himself) has taken the stand to give their testimony in the Rubí Christmas advertising campaign, advising the little ones on how to prepare their letter to the Three Wise Men and co., so that no one is left without a gift!
And, as expected, on each occasion we have counted on the invaluable collaboration with Rubí's own shopkeepers, always committed, always on the commercial frontline.
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