Gran Pueblo Packaging

The Vallès Occidental’s
“thug life”

The world itself is a big village. No matter where you come from, what color your skin is or what language you speak, we are all neighbors. This is the reason why these hip-hoppers out of Terrassa’s San Lorenzo ‘hood adopted the name Gran Pueblo.

Gran Pueblo are four guys rapping politically charged lyrics; four guys more interested in social problems than brand name sneakers. Therefore, for their identity and the cover of their debut album “por h o por b”, we took multiculturalism as the essence.

Portada disco

Bombing and graffiti influenced the visual work in general. The four-toe footprint integrated within the graphics became their trademark from the get-go.

Interior libreto

We provided the album's booklet with some flow, which told a visual story with dynamism and continuity.

Interior libreto poster central

We worked the look & feel through the language of the stencil and used typical navy camouflage colors.

Interior libreto letras

The booklet’s interior followed the same aesthetics and language, with typographical visuals based upon the lyrics.

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