We redesigned Iberfluid’s corporate image bearing in mind the very important value that the tagline legitimacy "Since 1972" lends the company.
Their image needed to change, evolve and improve, whilst also reinforcing the value of their experience as a company.
With the logo update a whole series of technical improvements were achieved, such as readability, scalability, and strength, that were all lacking in the old version. In addition, we infused it with modernity and a certain degree of organic value using a softer color tone.
Evolution of the old logo to the final proposal.
To reinforce the value of "long history", the tagline "Desde 1972" and the slogan "Por tecnología, por experiencia” are included in some collateral, such as catalogues or folders.
Catalogue interior
With the new corporate image an infographic style was created for use in commercial and interactive web presentations.
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