You know… when you talk things over, you tend to sort things out. You also tend to learn a language properly through talking. Well, talking and listening, of course.
For the Voluntaris per la Llengua (“Language Volunteers”) campaign we listened carefully to what the promoters of this program had to tell us, and we realised that the most authentic and special thing about this project was its participants and the values they shared.
This was valid for both volunteers and students. It was clear to us that most people who join the program do so because they are motivated to learn by meeting new people, having a good time and a nice conversation.
In the end there was no alternative but to focus on the program participants; they became the campaign models and, without a doubt, we could never have found better or more friendly protagonists. The authenticity that each campaign image radiated was the best way to connect with potential new volunteers and students.
So, what’s it going to be, are you signing up?
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