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Some were born
for fleet management

Perhaps there are not that many who, when asked as children, say that when they grow up, they want to become fleet managers. But who has never seen that little one who always walks around with their toy cars everywhere? Even though they may not know it yet, some may have it in their blood.

AMAC, a leading company in the fleet management business, asked us to communicate its AMAC Fleet Manager business solution. We benchmarked the sector, and our strategic approach was to combine control, efficiency, and simplicity, and show things as easy as a child's game.

We designed a brand for the product, starting off from the company's corporate colors and betting on modern and very simple lines.

We suggested a physical and an electronic mailing, which described the benefits of a product that helps simplify tasks and offers a global vision of all things fleet management. The mailing was sent to the AMAC database.

We created a pictorial system to make it more visual and even easier, especially in digital applications.

Using these pictograms as a base, we created a one-page product site that, in addition to explaining the advantages and characteristics of the software, added information on product configurations and access to a demo.

All that, of course, with a specifically thought-out adaptive design for tablets and mobile phones.

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