BOSCH
unfettered
Every Christmas, BOSCH Automotive’s brake-systems division launches a sales promotion based around the Jamón ibérico (Iberian ham). The product that everybody enjoys… so long as they are not vegan, that is.
To get all their large accounts on-board, the people at Bosch Automotive asked us to think of an original relational marketing campaign, which should include a loyalty points reward program. So, we released El desenfreno de BOSCH (Bosch unfettered).