Working for a company whose products we have long had and have in our homes is something that makes us especially enthusiastic. Lainco is a phytosanitary and pharmaceutical company with a catalogue of everyday products, used over and over again.
Broccoli regularly acts as advertising agency for the different brands and products of its pharmaceutical division. Our campaigns appear regularly in the press and outdoor media.
Advertisements, for example, for Mercromina, for which we have executed many campaigns that straddle nostalgia and fantasy, and whose online reputation we have even managed.
Or its products for nasal dryness, cough suppressants or mucus clearance, such as Lainasal Hidratante, Laitos or Lairesp. Products that we have in our own medicine cabinets.
One of the biggest challenges in healthcare communication: selling products for constipation, such as Clisteran or Emuliquen. Products that, more than any others, require conceptual metaphors and amusing euphemisms to convey what may not need to be shown.
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