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Iberfluid Product Advertising

What’s industrial
can be simple


It seems that everything related to industry must be complex. Machines, laboratories, distribution... However, the computer world was complicated until Steve Jobs made it simple.

That was what we thought from the moment that Iberfluid, a leading Spanish supplier of instrumentation and systems for the measurement and control of industrial processes, sat with us at the table to commission us with the strategic and conceptual approach for their advertising campaigns.

That is why we decided not to look at the competition to tackle the project, but at brands from other sectors that one day decided to make it simple, such as IBM, Volkswagen or Apple.

The result is a sleek, modern, and elegant visual concept for all the company's product showcase ads.

This concept became at the same time an effective branding device for the company's corporate communications, simply by intensifying the messages delivered through the texts and replacing the products for people.

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