Deep in the Central Jutland peninsula, amid vast blooming heaths, you can find the University of Aarhus in Herning, Denmark. It is attended by some normal looking Danes who, thanks to their super-training, develop incredible powers for their future.
To develop a promotional campaign aimed at future university students for the School of Business Administration and Engineering, we decided to turn to the language of superheroes in comics.
We presented the story of three young alumni who, thanks to their super-knowledge, successfully overcome the various professional challenges that they encounter, and which coincidentally correspond to the different specialties of the school.
We built life-size displays which were placed in high schools in the area to share with the world the secret of these three super-professionals all three had studied at Aarhus University!
And not only that! We created a quiz through which the students could find out which superhero they were, and so discover which studies best suited their goals and personality.
Finally, we brought the comic to the audiovisual arena through a 20-second spot played on screens in public buses and in movie theaters: the place where superhero stories tend to come to life.
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