We presented the story of three young alumni who, thanks to their super-knowledge, successfully overcome the various professional challenges that they encounter, and which coincidentally correspond to the different specialties of the school.
We built a life-size display and infiltrated it into the area’s high schools to share the secret of these three super-professionals with the world: all three had studied at Aarhus University!
And not only that. We created a quiz game, through which the students could find out which superhero they were. And therefore, which studies were the ones that best suited their goals and personality.