Aarhus Universitet Become a Superhero


Deep in the Central Jutland peninsula, amid vast blooming heaths, there is a school of the University of Aarhus. It is attended by a few apparently normal Danish citizens who, thanks to their super-training, develop incredible powers for their future.

To develop a promotion campaign of the School of Business Administration and Engineering of the University of Aarhus in Herning (Denmark), aimed at future university students, we decided to turn to the language of superhero comics.

We presented the story of three young alumni who, thanks to their super-knowledge, successfully overcome the various professional challenges that they encounter, and which coincidentally correspond to the different specialties of the school.

We built a life-size display and infiltrated it into the area’s high schools to share the secret of these three super-professionals with the world: all three had studied at Aarhus University!

And not only that. We created a quiz game, through which the students could find out which superhero they were. And therefore, which studies were the ones that best suited their goals and personality.

Finally, we brought the comic to the audiovisual arena through a spot played on screens in public buses and in movie theaters: the place where superhero stories tend to come to life.

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