The corporate image design for the Mercat Ecològic del Vallès (ecological market of El Vallès) is based on the concept of dynamic identity. We adapted the main logo to different formats in order to develop different applications.
In this way, the elements of the logo are used as basic blocks to create signs in the market or to be used as a header for all other corporate communication. This means that we can avoid using classic branding practices such as placing the principal logo on everything.
With this approach it’s not necessary to brand all components, and we can also desist from being logo heavy on corporate material. The overall effect is subtle and elegant, as the communication is done more naturally and without relying on repetition.