Roadcast your event!
We are fascinated with the idea of finding the point where the virtual meets the tangible: real-life experience and its online transmission. For that reason we named our agency Broccoli Online & Offline.
With Motortube we thoroughly exploit that meeting point to enhance the experience of motor marketing events for participants. The idea was to couple the real-life race circuit driving event with a memorable digital souvenir of everything experienced behind the wheel of these amazing cars: a track map with positioning, speed, acceleration, lap times, number of laps, as well as the motor revs.
We were able to achieve this by designing a functional digital video system, both economical and easy to instal, which records the driver and the track at the same time, while microphones, GPS and accelerometer equipment captures all data in real-time.