AHIMA is a North American organization that has created a platform that will help it take over the entire world. It sounds like the plot of a new Batman movie, but it's actually an unprecedented medical innovation.
AHIMA stands for the American Health Information Management Association, an institution that trains healthcare professionals in managing patient data globally.
In the midst of the pandemic, AHIMA launched VIA: an online platform that connects leaders, healthcare professionals and health information managers around the world, giving them the resources and know-how they need to ensure that the healthcare of tomorrow is more accurate and more connected than ever.
In addition to designing the interface for the platform, we designed VIA's visual identity, giving it a professional, modern, dynamic and innovative aspect, while maintaining the essence of the AHIMA brand.
We created an identity manual establishing the different uses of the logo and other elements of the visual identity.
It was necessary to ensure a professional, international image across all facets of communication while creating a straightforward, easy-to-use tool.
To present the project, we produced a video in which Christina Roosen, Vice President of AHIMA International, introduced the rationale behind the platform, as well as its main advantages and features.
Now we are indeed closer to world domination, and to improving global health.
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