Redesign of the logo, marketing collateral, website and sales material. With the restyling of the logo a number of technical improvements were achieved; it is now readable, scalable and strong, all things lacking in the old logo. At the same time it was modernised and humanised by choosing a more amiable corporate colour. In order to strengthen the value of their experience we included the legends “Desde 1972” and “Por tecnología, por experiencia” on certain promotional materials. The new website includes a series of improvements and keeps in tune with the other materials.