End-of-season sales arrive after the regular retail season. Everyone knows that. But... what comes after?
Afterwards there is usually a moment of madness in which leftover stocks are done with... with incredible discounts. In some places it is known as “stocks out”.
It is all about leaving some room in the store and in the warehouse for the new season collections. For the Rubí retailers association we designed an image thought out for outdoor media, posters and flyers that went directly to the point, without further ado... because in the city everybody already knows what we are talking about and, in many cases, they are eagerly awaiting for it.
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