When dealing with relational marketing, it is crucial to make sure that messages are relevant and attractive for the consumer. The frequency with which a message is communicated can also mean the difference between a message being welcomed as an interesting proposal at the right time, or as annoying and invasive spam.
Big Sur, an extraordinary travel agency that provides bespoke trips that are designed to travelers dreams, knows very well their customers preferences.
Collecting together all their professional experience and knowledge, as well as that of their clients and friends, we developed and distributed for them a newsletter to bring the agency closer to travelers, which has interesting content, an attractive design, and is perfectly legible in any type of device. It is also important to time the delivery of the newsletter to find the moment and circumstances that will make readers receive it with a smile.
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